Like other aspects of Intellectual Property, such as technical inventions, industrial designs and copyright, trade marks can be a valuable business asset and investing in their proper protection and clearance for use ought to be an important consideration for any business.
In an increasingly principle-focused market where the demand for ethical processes is intensifying, it is becoming ever-more important for businesses to not only deliver the best possible service, but to also be seen to deliver it in the most environmentally-friendly and ecological way.
In this current market where competition between businesses is greater than ever and where the battle for survival is an increasingly tough one, the way a business presents itself is vital. Kate Fox, Founder and Director of Fox Graphics, explains why a firm’s image is key to its success…
With the development of technology and the increasing popularity of ‘e-magazines’ and ‘e-reads’, many people believe that traditional forms of print are destined for decline. However, the case is not as clear cut as some might think and established forms of media still have their place in modern society.
“Companies have been increasingly looking for ways to cut their environmental footprint, and yet until recently green design options were often lower quality and significantly more expensive. Kate Fox, Founder and Director of Fox Graphics, explains why quality printing no longer needs to cost the earth.”