Design & Marketing Re-brand
We have finally found time to re-brand with the Marketing wing of the Fox business. We coincided our branding with the Co-hosting event on Valantine's day with Macclesfield Chamber of Commerce and 2 other companies. (see previous blog here).
We have invested in some lovely laptop/ipad shoulder bags, posh pens and A3 desk pads, alongside the new fresh marketing banners and website. watch this space on the logo! I can highly recommend the items, people just say 'oooh, is that for me!' and smile or they say 'pressies'. Giving is great, and people always like a pressie! we don't just give pressies we give time to listen, help and share ideas with clients, contacts and people who are thinking of going into business on their own!
We have started finding our own niche after 18 months of relaunching from having a year of being seriously ill, whilst keeping Fox Graphics in business. We are heading into celebrating 'being in business for 10 years' in June this year. I started the business having finished my degree at MMU in Graphic Design and just jumped into setting up Fox Graphics.
Having had 12 years of senior operational management experience in the Hotel and Catering industry nationally and overseas. Then International recruitment experience and training the long term unemployed back into work, I had a whole range of skills to call on that I didn't realise I needed to set up a business. oh yes, and no one told me it was the beginning of a recession!
At the time, I was by then a single mother with a teenager. I had only gone to Macclesfield College to learn how to switch on a computer and 6 years later I came out of MMU with a first class degree! So, I'm current, seriously techie and on the far spectrum of creative, which was normal for me, I just thought everyone else was the same as me until I met my class mates at uni and found that I had finally met a group of people who were similar.
I had a very different upbringing where my Father lived in Paris, behind the Sacre Coeur, my Auntie in Switzerland, and my family in Cheshire, oh, and Anglesey! So my playgrounds were watching artists in Paris and spending days with my brother absorbing the art and world of the Champs Elyses, La Louvre, museums, art galleries, cathedrals, the posters on the Metro and all that was creative in Geneva, in the Alps and London. Years later I realised that my eyes had been taking pictures for research in my head and I still do that.
These are my resources that enable me to keep designing and keep fresh. Someone asked me recently, how do you know it is a good logo. I know instinctively and all our work is crafted creatively, proudly designing for the business, company, sector, person not to trend. Being ahead of the trend and knowing what might be next or in front of the next style is the clever thing.
I am so excited about this next chapter in the Fox business. Digital marketing, video, animation, technology and virtual reality has well and truly arrived and businesses need to jump on board, embrace it and engage! We can help your company find the best methods of achieving your goals and outcomes with design, marketing and a dose of common sense whilst being different and grabbing attention and moving forward.
Thank you for all the support from my friends, colleagues, clients and connections who have helped us evolve! and I'm just loving our new HQ!
Kate Fox, Fox Graphics Design & Marketing